Post by account_disabled on Jan 1, 2024 5:43:29 GMT -5
AHTML was a mystery to most and a typical web designers toolkit comprised Microsoft Notepad Microsoft Frontpage Microsoft Paint and if you managed to find it on Tucows Paintshop Pro. That was about it. Meanwhile the process of publishing content and setting a website live required deep knowledge of FTP tools and web hosting providers. In short it was not a straightforward process. Today its easier. Much easier. Themes can be purchased in seconds. WYSIWYG editors save content as you create it. Thousands of plugins and modules can be adopted in just a few clicks. And content management systems like the recently launched CMS Hub have become much more userfriendly helping to democratize the . Learn More About HubSpots CMS Software Its a different world to the one in which Nikes year2000 site.
Went live. And yet despite all the changes weve experienced theres one thing that still remains the same the Jobs to be Done of website management. Build Publish Deploy Serve The Jobs to Be Done theory was developed by Clayton Christensen who argued that the key to successful innovation Digital Marketing Service lies in understanding the challenge or job facing customers and then providing them with a product or service they can hire to overcome it. Whether working on a website in 2000 or in 2020 the jobs to be done when creating an online presence have remained consistent JOB.TO BE DONE Build Designing.
Constructing the customerfacing website and implementing a content management system to support it. Publish Creating managing and editing the content to be published to the website and collaborating with others to make that happen. Deploy Deploying new content to the website and ensuring that pages are SEOoptimized and that assets meet certain minimum requirements. Serve Serving website pages and interactive content to customers and observing their behaviour to inform iterative changes to the website. To this day these four jobs are fundamental to successful website management and companies have never had more choice.